This week it’s all about the apps . You know what apps are don’t you? An app – short for application – is a piece of software which performs a specific function when downloaded to a mobile phone or tablet device
When we talk about apps we commonly refer to programmes that run on Apple’s iPhone, iPad and iPod or on Android, Windows phone 7 and Blackberry devices.
And there are lots to choose from – at last count there were approximately 500,000 apps in the Apple App Store and 200,000 in the android marketplace.
The official RWC app is due out later today but on this morning’s show I reviewed a selection of apps that show visitors how to enjoy their time in New Zealand.
We know that there are already more than 400,000 smartphones and 40,000 tablets in the country, but you can expect those numbers to jump in the next two months as the Rugby crowd arrive armed with new technology.
Let’s just hope our sketchy 3G internet access can handle all the additional activity (if this is anything to go by, there may be some issues). Anyway, back to the apps – here’s what we looked at on Breakfast today.
“Your Heineken Passport” Smartphone App
As the Official Beer of Rugby World Cup 2011 Heineken has released “Your Heineken Passport” a new app designed to facilitate social experiences around the tournament. Amongst other things, this fully featured app allows users to find, their nearest official pub, find other fans from all nations and even organise a taxi ride home at the end of the night.
Users can also earn the chance to win tickets to the RWC final in October by checking in at venues or answering trivia questions related to the games.
“Your Heineken Passport’ is free to download for Apple, Android and Windows Smartphone’s.
Text ‘PASSPORT’ to 9090 or visit www.heineken.com/nz for more information.
Heart of the City “Insiders Guide to Auckland” App
Auckland, the Queen City, is likely to be the hub of choice for many Rugby World Cup Visitors. It will play host to 15 games including the quarter finals, semi finals and the final.
Heart of the City has produced an “Insiders Guide to Auckland” to ensure that international and domestic visitors get to experience as much of what the inner city has to offer as possible.
The digital guide divides the central city into 6 distinct precincts (such as Queen Street, High Street and Waterfront). It lists businesses, attractions, bars and restaurants within those precincts and helps you find the locations on a built in map.
The guide also includes helpful tips from well connected locals (the “Insiders”) like Ray McVinnie and Karen Inderbitzen-Waller.
Once downloaded, there is no need to connect again to the internet, meaning visitors can avoid roaming charges. And for those without smartphones, don’t worry, the guide will appear as a printed booklet later in August.
Download the Insiders Guide to Auckland from these sources:
Auckland App: Peckish Dining Guides
Visitors will be spoiled for dining out choices when they arrive. This app, a guide to the best restaurants, should see them right.
Peckish Guides showcase the best upmarket dining in your favourite cities. Smart, stylish and easy to use, Peckish gives you a quick synopsis of each restaurant including a pic, neighbourhood, cuisine, style and price range. Select a restaurant to get a more detailed description including opening hours, directions, phone, email and website details.
The Peckish Auckland app has been released with Wellington and Queenstown following next month.
Download Peckish Guides from:
Wellington App: Welly Walks
We all know that Wellington is a cosmopolitan capital loved for its culture, coffee and cuisine. Now visitors can explore its museums, art galleries, nature, historical buildings, boutique shopping, award-winning restaurants and cafes and much more, all within a compact downtown area that takes only 20 minutes to walk from one side to the other.
The walking tours featured in this application will help you discover all the favourite tourist spots in Wellington; nature reserves, forests, farmlands and the rugged South Coast; landmarks and historic sites; public art and picturesque views.
Available from: http://mytoursapp.com/our_apps/welly_walks
Windows Phone 7 app and iPhone versions available
Best News App: TVNZ News
TVNZ brings you the latest news in a downloadable iPhone app. Free to download with up-to-the-minute information from ONE News, including instant access to breaking news and news video.