All Blacks Rugby Experience Gets a Boost from Telecom

This time last year I was not a happy chappy.  If you follow this link to my blog post you’ll see I had a good old moan about the smartphone experience at Eden Park during the Bledisloe Cup match betwen New Zealand and Australia. It was disheartening, but let’s face it, 12 months is a long time in tech and when I head back to Eden Park for the same fixture tomorrow night, I’m expecting a completely different experience.

Telecom is set to unveil a groundbreaking technology experience which will greatly enhance the game for a lucky group of customers.

I’ll give you a rundown of how it works.

The Telecom Treats technology is Smartphone based. It uses a mobile web app which has been developed specially to deliver a unique Telecom customer experience at three All Blacks games (in Auckland 25th August; Wellington 8th September and 15th September, Dunedin).

Approximately 700 Telecom customers are being invited to celebrate their birthdays by attending these games with a friend or partner.

First up, the customers receive a notification of the event on their Smartphones. This invites them to download the mobile web app which is hooked up to the backend server system.

The app contains a ticket in barcode form which allows them to enter the stadium by scanning their handsets.  In Wellington and Dunedin, an iPhone based ticket scanning system will be used.

Scanning the ticket kicks off another part of the process. Before arriving, they can place an order for food and drink through their app.  When they scan their tickets at the gate, a signal is sent to the kitchen initiating their order and the food is then delivered hot to their seat. This sounds great doesn’t it? Like Gold Class for Rugby games.

Next up, there is a free wifi network around the guest’s seats. The app can now be used to stream a live audio encoding of the game courtesy of an arrangement with Radio Sport. Using their headphones they will be able to hear the commentators and the referee.

Finally, the app gives them to ability to view live match data feeds from Sportal, check in to Facebook and vote for their player of the day.

The mobile web app and supporting in-game technology was developed by Telecom and Satellite Media.  They hope the experience created might one day be the norm at major NZ sporting and entertainment events.

Here’s hoping it all goes right on the night – I’m certainly looking forward to trying it (and will report back with pics and notes). Oh, and go the AB’s!