When it comes to in-car technology, Audi are always a step ahead.  In fact they make that clear in their famous advertising tag line, Vorsprung durch Technik, which translated, means advancement through technology.

The latest Audi TT to arrive in New Zealand features the next great leap forward for lovers of tech; the uber-cool new virtual cockpit.

This animated digital dashboard puts everything in view, directly in front of the driver.  The virtual cockpit displays all of the cars key information on a brilliantly clear and high-contrast quality 12.3-inch TFT display.


This type of technology, which has already appeared in the Lamborghini Houracan, may one day filter down to your average family car.

Here’s more on the dashboard directly from Audi:

The instrument cluster of the future
This instrument panel puts everything directly in front of the driver’s eyes. The Audi virtual cockpit combines the functions of a central MMI monitor and conventional instrument cluster in one unique, 12.3-inch TFT display. All the functions and services are depicted using superb graphics with a 3D impression and detailed effects in brilliant clarity. At the same time, the driver has the choice of two views – the classic view or the “infotainment mode”.

The display differs depending on which option the driver selects. Whilst in classic view mode the circular instrument dials, i.e. the speedometer and rev counter, are more dominant, “infotainment mode” displays additional functions such as the navigation system, telephone, Audi connect and media more prominently. The displays for the outside temperature, time, mileage as well as warning and information symbols have a fixed position along the bottom edge of the cockpit in both modes.
Fast, reliable and fully digital
To display the contents quickly and reliably, Audi is the first automotive manufacturer to use the quadcore Tegra 30 chip from the Tegra 3 series from Nvidia. The graphics processor generates 60 frames per second and thus ensures that the needles of the speedometer and rev counter are displayed with absolute precision. The Audi virtual cockpit can display a wide range of information – from the graphics of the assistance systems to the images from the reversing camera through to dynamic vehicle animations.

The joy of use: intuitive and smart user controls
When it comes to the user controls, joy of use plays an important role at Audi. By way of illustration, the Audi virtual cockpit is also being launched with a new, smart MMI control concept. This enables drivers on the one hand to enter commands via the multifunction steering wheel – the “View” button for example allows drivers to switch display modes. On the other hand, drivers can access the functions of the Audi virtual cockpit via the completely redesigned MMI.

Although the next generation of control and display components is based on familiar elements, it is however geared more closely to modern consumer electronics. By way of example, although the rotary controller is still the “main element”, the complexity of the control levels and steps has however been significantly reduced. The components of the new MMI are more compact and efficient than ever before. This is also reflected in the voice control functionality, which has taken a giant leap in the direction of a natural voice-operated control system.

For more on the digital dashboard visit Audi online.