My Experience

Agency

Chief Digital Officer, OMD NZ

Leading digital strategy for major brands including Sky TV, Kiwibank, and AA Insurance.

GM Digital, Mediacom

General Manager, Media360

Client Side

Paid Media Manager, Air New Zealand

3 years experience managing paid media, data driven targeting strategy and execution for New Zealand's flagship airline.

Publisher

Director of Digital Revenue & Strategy, Stuff.co.nz

Driving digital revenue and strategic initiatives for one of New Zealand's largest news platforms.

Content Creator

Blogger & Media Contributor

Founder of The Gadget Guy. 8 years contributing live on TVNZ Breakfast as the Gadget Guy. Written contributor to KiaOra Magazine.

Grand Prix Winner

OMD/McDonald's at The Drum Awards Asia Pacific 2020 - recognised for outstanding digital performance work.

$1m+ Revenue Boost

Launched Adobe Audience Manager DMP at Air New Zealand, driving significant revenue uplift through addressable channels and data partnerships.

300% Digital Growth

Developed and delivered the business plan that led to a 300% increase in digital billings and client revenue at Mediacom NZ.

Major Account Wins

Won Fonterra, BNZ and Nestle business through competitive tenders, contributing to 200% growth in agency size.

Digital Strategy

Ability to understand complex dynamics and synthesise them into actionable plans to drive revenue.

Data & Adtech

Deep expertise in turning audience data into commercial value through DMP/CDP activation, programmatic buying, and AI driven media solutions.

Platform Partnerships

Proven ability to build and leverage strategic relationships with Google, Meta and other major platforms to unlock value for clients and agencies.

Leadership

A trusted adviser with ability to partner with all levels including the c-suite. Passion for developing talent and building high-performing teams. Known for a collaborative approach and the ability to influence change.

High EQ

Ability to stay focused on what matters and not get caught up in the small stuff. A calm, measured approach that makes me easy to work with and a reliable partner.