My Blog
Thoughts on Digital, Media & Technology
Marketers — are you training your competitors ads?
A visit to a competitor's website triggered a rival's ad on Facebook. The tracking code you install for yourself may be doing far more than you think...
Apple delivers breakthrough price with new MacBook Neo
MacBook Neo starts at NZ$1,149 — Apple's most affordable laptop ever — powered by A18 Pro with up to 16 hours of battery life and four stunning colours...
Apple announces new MacBook Pro and M5 MacBook Air with NZ pre-orders
The new MacBook Pro with M5 Pro and M5 Max delivers up to 4x AI performance, while MacBook Air with M5 doubles base storage — both from NZ$2,199...
Apple introduces the affordable iPhone 17e
The iPhone 17e brings the A19 chip, 48MP camera, MagSafe, and C1X modem to Apple's most affordable new iPhone — starting at NZ$1,199...
Why I'm Binning My Ring
I was an early Ring believer, reviewing it on TVNZ's Breakfast show in 2015. After years of paying for the privilege, I've finally had enough...
Yes, ChatGPT Ad Prices Are Expensive — And I Respect the Gamble
OpenAI's $60 CPM has divided the industry. But after decades of a race to the bottom in digital ad pricing, I'm inclined to respect the gamble...
The views expressed on this blog are my own personal opinions and do not reflect the views of my employer or any organisation I am affiliated with.