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Thoughts on Digital, Media & Technology

John Buckley
ChatGPT ad mockup
AI Media Digital 2 February 2026

Yes, ChatGPT Ad Prices Are Expensive — And I Respect the Gamble

OpenAI's $60 CPM has divided the industry. But after decades of a race to the bottom in digital ad pricing, I'm inclined to respect the gamble...

The views expressed on this blog are my own personal opinions and do not reflect the views of my employer or any organisation I am affiliated with.